Patented design Shake. Strain. Stir.™
Learn how to make cocktails visually!
For visual learners!
Your memory for pictures beats your memory for text. So every drink is drawn in real color on its own card, in our patented signature look: the glass, each bottle with its pour, and the garnish. Flip the card for the method in numbered steps.
- 51 most essential cocktails
- 10 most popular shots
- Quick tips, tools, glassware and how-tos
- 76 full-color 3 × 5 inch cards in a tuck box
76-card set, shipped by Amazon
The one-glance drink layout on these cards is protected by a U.S. design patent granted by the United States Patent and Trademark Office. You will not find this layout on any other cocktail cards.
Our signature look
One signature look, drink after drink.
- Every drink, drawn. Every drink is drawn in our signature look: the glass, each bottle with its pour, and the garnish, in full color.
- The method on the back. Flip the card: numbered steps, with the ice called out.
- Patented Design. Our signature look, drawn in full color for visual learners.
What's inside
Must-know cocktails
From the Old Fashioned to the Espresso Martini: the drinks that come up on every bar's first shift, in alphabetical order so you can find one fast.
Shot classics
The shots people actually order, plus a how-to-layer card so the B52 looks right the first time.
Quick-tip cards
Bar slang, essential tools, how to shake, how to layer, how to chill a glass, martini types, popular brands, standard glass fills and types of whiskey.
Each drink gets its own patented card: what goes in on the front, how to make it on the back. 76 full-color 3 × 5 inch cards in a tuck box.
The proof is in the pudding
Every drink is drawn in real color on a patented card because memory research keeps finding the same things about what people keep and what they lose. The numbers are the studies' own.
Your memory for pictures is close to unlimited. Your memory for text is not.
Shown 2,500 images once each, adults still picked out the exact one they had seen nearly 9 times in 10, even next to a look-alike. You'll remember the drawing of the drink long after the sentence about it is gone.
Brady, Konkle, Alvarez & Oliva, PNAS, 2008 · Standing, 1973Drawn and named: two ways in, one way out.
Beginners learn most from a picture sitting next to the words. In eleven out of eleven controlled tests, words and pictures together beat words alone. Every pour here is a drawing and a number.
Mayer, Multimedia Learning, 2009 · Paivio & Csapo, 1973The tequila is tequila-colored. The lime is green. You find them before you read them.
Color is one of the few things the eye picks up in a single glance. Real color lifts recognition memory by 5–10% over black and white, and when the color on the bottle matches the color in the pour, new learners connect them faster.
Wolfe & Horowitz, 2004 · Wichmann, Sharpe & Gegenfurtner, 2002 · Richter, Scheiter & Eitel, 2016Recalling beats rereading.
A week after studying a passage once, students who practised recalling it remembered about 61%; students who only reread it remembered about 40%. Then come back in two days: spaced practice beats cramming in hundreds of experiments.
Roediger & Karpicke, 2006 · Cepeda et al., 2006Sources: Brady et al., PNAS 105(38), 2008, doi:10.1073/pnas.0803390105 · Standing, Q. J. Exp. Psychol. 25(2), 1973 · Mayer, Multimedia Learning, 2nd ed., Cambridge, 2009, ch. 12 · Paivio & Csapo, Cognitive Psychology 5(2), 1973 · Wolfe & Horowitz, Nature Reviews Neuroscience 5, 2004, doi:10.1038/nrn1411 · Wichmann, Sharpe & Gegenfurtner, J. Exp. Psychol.: Learning, Memory, and Cognition 28(3), 2002, doi:10.1037/0278-7393.28.3.509 · Richter, Scheiter & Eitel, Educational Research Review 17, 2016, doi:10.1016/j.edurev.2015.12.003 · Roediger & Karpicke, Psychological Science 17(3), 2006, doi:10.1111/j.1467-9280.2006.01693.x · Cepeda et al., Psychological Bulletin 132(3), 2006, doi:10.1037/0033-2909.132.3.354 · Dunlosky et al., Psychological Science in the Public Interest 14(1), 2013.
Questions
Where do I buy it?
On Amazon. Amazon ships it and handles returns under its usual policies.
Who is it for?
New bartenders, servers moving behind the bar, home hosts, and anyone studying for a bartending course.
Are the recipes "the" recipes?
Each card shows a standard, widely used build with common measures. Your bar may use its own specs, but these are the most common.
51 cocktails. 10 shots. Patented Design.
Shake. Strain. Stir.™
Buy on Amazon · $29.9976-card set, shipped by Amazon